The Next Generation Catalog: Smarter, Easier, Less Expensive

Thursday, February 22, 2018

In an age of digital distraction and ever-shorter consumer attention spans, the catalog is reemerging as a powerful way to engage customers to interact with brands on a deeper level—and it’s not in the traditional format you expect. It’s smarter, smaller, and less expensive to produce. It can deliver big impact by supporting digital experiences while still giving your customers the physical, tactile experience they crave in the virtual world. Experiences that can help your brand cut through all the digital clutter and stand out from the crowd. 

Traditional catalogs have a reputation for being time consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs. This new generation of catalog is timely and relevant. And it’s helping marketers in business of all shapes and sizes bridge the gap between offline and online communication, giving their customers the best of both worlds. 

New catalogs are:

  • Smarter. They are driven by consumer data gathered through multiple marketing channels, helping you target the right customers at the right time. 
  • More economical. New production and printing capabilities have taken the cost and complexity out of tailoring versions of a catalog to individual customer segments.

Read the full article