Can Catalogs Be Replaced With Only Internet Marketing?

Thursday, February 22, 2018

Jim Coogan

The question is as old as the internet itself: Can’t internet marketing simply replace the expense of printed catalogs? The answer remains an emphatic no.

Here are some reasons why internet markting can’t replace the expense of printed catalogs:

  • Overall catalog circulation is expected to increase very slightly in 2016 compared to 2015, with a trend toward smaller page counts. The catalog printing data coming from RISI, which monitors paper consumption across industries, shows that catalog volumes remain steady year-over-year and would actually increase more except for the potential for slightly higher postage costs.

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